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Atomic Smash attend Interface 2016

Words byPiers TincknellNovember 28, 2016

Interface is a unique opportunity that brings the best emerging creative businesses in the south of the UK with some of the largest cultural partners based in London. We were privileged to be invited this year and have the opportunity to talk to some large organisations about the work we have been doing.

Where did Interface come from?

Interface was born out an idea from The Royal Shakespeare Globe Theatre. They wanted to meet with new creative companies to tell them their plans and see what was happening in the industry. After doing some searching online they quickly realised there was no event like this happening in the UK. Then after speaking with some other large arts and culture organisations they realised that everyone was in the same boat and quickly went on to arrange the first Interface networking event.

Read more about Interface on the Shakespeare's Globe website

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What was the day like?

The day was everything we hoped it would be. It was hosted in the incredibly beautiful Reading Town Hall / museum which served as the perfect venue.

There was a very clear agenda laid out for the day which made everything run very smoothly. Introductions came first, it was amazing to hear about all the work that Reading UK CIC have been doing over the last 12 months. I was (shamefully) not aware that 2016 was the year of culture in Reading. It was really great to hear from Nigel Horton-Baker and Zsuzsi Lindsay who were clearly very passionate about the role Reading wants to take in the arts an culture scene in the UK.

Then from the Shakespeare’s Globe Harper Ray explained about the history of Interface and what it’s aims were. Very well described as that moment in the pub when you are talking to someone you have just met about a a new project you are doing and they are looking for someone who does that thing!

For format for the day was very simple, each business was matched with an organisation who were actively looking for someone who had skills in that particular area. Then you had 15 minutes with each other to say hello, talk about projects / people you have worked with and exchange details if you wanted to without any pressure.

We had 6 organisations who wanted to meet with us and so our day was very busy.

Who was there?

A great opportunity to connect

As well as meeting the cultural partners it gave us a chance to meet other businesses / creatives to share ideas and hear what projects they were working on. Bristol was well represented by Dylan from Sun & Moon Studios who are based up in the Paintworks.

There was a lot of buzz and talk about the future of VR and how the arts and culture sector can benefit from this new immersive technology.


I would love to attend Interface 2017 and would love to see something more like this happening in Bristol regularly. A really great way to meet organisations and other businesses in a friendly fun format that is beneficial for everyone.

Profile picture ofPiers Tincknell

Piers Tincknell

Piers is a co-founder of Atomic Smash and heads up the user experience design and project management in the studio. He is also the best contact for any new business enquiries.

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