Your business keeps developing, changing, and improving. So should your website.

The Always Evolving model keeps your website developing over time, so it can grow and adapt with your business and the constantly changing technology that your site relies on. Instead of throwing out a website every few years and starting from scratch, which involves a large investment and disruption to your business, you’re making a longer-term investment by optimising your site for the highest performance. Regular improvements to functionality, site speed, SEO and UX (to name a few) create tangible commercial outcomes such as generating and converting more leads.

Always Evolving is a strategic alternative to building an entirely new website every few years. For most clients, we will take on their current website and develop on top of their existing codebase, which means we aren’t starting from scratch but building on what already exists. However, some clients will ask us to start with a new WordPress, WooCommerce or Shopify site build and then move to the Always Evolving model for continuous delivery.

Whether you need an entirely new website build or Always Evolving depends on a range of factors, including:

• Technology: If you are not already using WordPress, WooCommerce or Shopify as your CMS and eCommerce platforms, you’ll need a site rebuild before moving to the Always Evolving model.
• Purpose: The function of your website for your business also makes a difference. If your digital platform is core to your commercial success, investing in regular development and optimisation is essential and this is where Always Evolving makes the biggest impact.
• Budget: Always Evolving is a good long-term investment, but some organisations like charities rely on one-off grants to fund website development work. In these cases, a new website build project without ongoing development is typically more suitable.

We can talk you through your options to discover the best solution for your specific needs.

Exactly what will be done will reflect the needs of your organisation and digital platform. To give you a flavour, the tasks could involve or relate to:

• A/B testing
• Accessibility
• Bespoke development
• Brand personality
• Conversion tracking
• Digital style guides
• Enhanced functionality
• Fast page speeds
• Performance testing
• Scalability
• SEO optimisation
• Tight security
• Usability
• UX and engagement

Your site won’t be down, even though we are doing development work on a regular basis. We make changes in a development environment, which is separate from your live site. When we’re finished, we go through the User Acceptance Testing (UAT) process where you can see and use a version of the site with all the newest updates. Once you’ve confirmed you’re happy, we’ll deploy to production, which means the work we’ve done goes live for your customers to see and use the next time they visit your site.

Every task is different and we’ll prepare time estimates for each task individually. You’ll be kept up to date on a shared task board that is dedicated to your website and through regular catch ups. If a particular task will require extra time or resources, we’ll check whether you still want us to deliver it.

The speed at which changes are made will also be reflective of how many days we spend on your website each month and how these are scheduled. Typically, we recommend at least six days per month. This enables us to act fast so your website can adapt to your business needs rapidly.

Built into our Always Evolving model is access to our helpdesk and reactive support team, who are there to answer your on-the-job queries and react quickly to urgent issues.

We take a collaborative approach, always involving you. There will be regular catch ups and we’ll invite you to use a shared task board where we work through tasks for your website. We’ll also ask you to sign off changes before they are pushed live on your site.

Some clients ask us to undertake our own investigations and present our ideas for how to improve their sites, whereas others prefer to provide a list of tasks for us to deliver. For more technical and complex improvements, you can trust our friendly team to explain and help guide you in how your monthly time is used. We write code, we don’t speak it! We’ll always prioritise tasks that result in the biggest improvements for the least effort required to implement them.

The extent of your involvement can be dialled up or down depending on how closely you want to be a part of the process, but rest assured that you’ll never be left in the dark about what’s going on. Strong communication and a client-first approach exist at the heart of our studio.

Always Evolving means your website never goes out of date. Dedicated design and development time each month means your site receives specific improvements such as changing or extending functionality. These changes are made when you need them, rather than waiting at the bottom of a queue of projects.

Access to our developers, who have their own monthly time and budget set aside for L&D to keep their skills and knowledge fresh, means you can rely on them implementing new and innovative tools and techniques.

Our developers follow best practices for accessibility and spend time cleaning up the back-end to make sites leaner, resulting in measurable improvements for site speed and positively impacting on both SEO and UX. In turn, these increase lead generation and conversion rates.

Our work streamlining the backend of the website also makes your team more efficient, so they can focus on creating great content, rather than lengthy workarounds to get a page looking how they want it.

Websites on our Always Evolving model are getting regular optimisation and improvements. You have an allocation of development time each month that is used to get your website performing at its very best. This will typically mean your site can reach a wider audience and convert more sales, strategically moving you closer to your commercial goals and providing better ROI than building an entirely new website every few years.

Our team is growing and we have capacity to support more Always Evolving clients. We’ll kick off with a few weeks of onboarding, then transition to dedicated monthly design and development time with regular catch-up calls. We can typically start working together within three months and we’ll start the onboarding process as soon as you’re ready.